Posts

Showing posts from September, 2026

Why Our Food Videos Outperform Travel by 3x, and What That Means for F&B Brands

Image
We make travel films for a living. Airlines, tourism boards, the Discovery Channel. So it stung a little when we went back through the numbers on our own ANYDOKO channels and saw our food videos beating our travel videos by roughly three to one. A plate of Peking duck outperformed a drone shot of a coastline. Again and again. That result changed how we plan content. It should change how restaurant groups, hotel F&B teams and drinks brands plan their budgets too. After years of food film production in Hong Kong , audiences actually stop scrolling for, here's what we think is going on. The numbers behind the hunch Some context first. Our original channels reach more than 4 million people a month. We've passed 50 million video views and have over 100,000 followers. It isn't a lab experiment. But when a pattern shows up across series and platforms, you stop calling it luck. Our Hawker Style series is a good example. Episodes like Best Peking Duck in Beijing and Must-E...

Best Travel Video Production Companies: Complete Guide for 2026

Image
Most destination films die in the first three seconds. A drone lifts over a coastline, a soft piano starts, a logo fades in, and the viewer scrolls. You've seen a hundred of them. So has your audience. That's the real problem travel brands are solving in 2026, and it's why picking between travel video production companies has become harder than it looks. Everyone owns a good camera now. Very few teams can build a story that a tourism board, an airline, and a streaming network will all put their name on. This guide covers what separates the strong studios from the rest, what you should actually pay, and how to run a shortlist without wasting two months on calls. What travel video production companies really handle The good ones don't just shoot. They take a brief and turn it into a format: an idea with a shape, a presenter, a reason to watch episode two. A full-service studio covers strategy, creative concepts, scripting and storyboards, location scouting, permits, cast...