Why Our Food Videos Outperform Travel by 3x, and What That Means for F&B Brands
We make travel films for a living. Airlines, tourism boards, the Discovery Channel. So it stung a little when we went back through the numbers on our own ANYDOKO channels and saw our food videos beating our travel videos by roughly three to one. A plate of Peking duck outperformed a drone shot of a coastline. Again and again. That result changed how we plan content. It should change how restaurant groups, hotel F&B teams and drinks brands plan their budgets too. After years of food film production in Hong Kong , audiences actually stop scrolling for, here's what we think is going on. The numbers behind the hunch Some context first. Our original channels reach more than 4 million people a month. We've passed 50 million video views and have over 100,000 followers. It isn't a lab experiment. But when a pattern shows up across series and platforms, you stop calling it luck. Our Hawker Style series is a good example. Episodes like Best Peking Duck in Beijing and Must-E...